The National Football League’s Most Valuable Player award announcement typically occurs during the “NFL Honors” ceremony. This event is held annually to recognize the league’s top players and performances from the preceding season.
The timing of the announcement is strategically positioned to maximize media exposure and fan engagement. It takes place on the Thursday before the Super Bowl, capitalizing on the increased attention surrounding the championship game. This placement elevates the profile of the award and ensures that it is a focal point of the pre-Super Bowl festivities.