This refers to the application of artificial intelligence within the retail environment, specifically focusing on how AI technologies are deployed in supermarket or store layouts and operations. An individual associated with developments or research in this area is Ignacio Rosales. One example is using AI-powered cameras and sensors to track shopper movement within a store to optimize product placement.
The significance lies in the potential to enhance operational efficiency and improve the customer experience. By analyzing shopper behavior, retailers can make data-driven decisions about store layout, inventory management, and personalized marketing. Historically, retailers have relied on traditional methods for optimizing store layouts, but AI offers a more granular and dynamic approach.
