This technology facilitates the digital simulation of product use, most commonly apparel or accessories, by a customer. Using artificial intelligence, a consumer can visualize how a particular item would appear on them without physically trying it on. This can be accomplished through uploading a personal image or utilizing a live camera feed.
The application of this technology offers several advantages for both consumers and businesses. For shoppers, it provides a convenient and accessible way to explore product options and reduces the uncertainty associated with online purchases. For retailers, it can lead to increased sales conversions, reduced return rates, and enhanced customer engagement. Its development represents a significant advancement in personalized shopping experiences.