The phrase identifies a curated assortment of items, likely apparel or memorabilia, connected to both a prominent musician and the professional American football league. The musician, known for his country music career, seemingly has a collaboration or endorsement deal resulting in a line of merchandise related to the sport. An example would be branded jerseys, t-shirts, or collectibles featuring both the musician’s name or likeness and official NFL team logos.
Such ventures capitalize on the popularity of both figures to broaden their appeal and revenue streams. For the musician, it exposes their brand to a potentially new audience of sports fans. For the league and its teams, it allows for cross-promotional opportunities and access to the musician’s existing fanbase. Historically, celebrity endorsements have been a common strategy for increasing product visibility and driving sales, particularly in the sports and entertainment industries.