The phrase in question refers to a system where individuals verify their identity through ID.me, a trusted digital identity network, in order to access discounted or exclusive National Football League (NFL) ticket offerings. This authentication process confirms eligibility for specific groups, such as military personnel, veterans, first responders, students, or government employees, who are often entitled to special pricing as a form of appreciation or recognition. For example, a veteran might use their ID.me credentials to prove their service and unlock a discount on NFL game tickets.
The importance of this verification method lies in its ability to prevent fraud and ensure that only eligible individuals receive the intended benefits. Historically, proving affiliation with certain groups required cumbersome paperwork or in-person verification. ID.me streamlines this process, making it more efficient and secure for both the NFL and the individuals seeking discounts. The benefits are twofold: eligible fans gain access to more affordable tickets, while the NFL ensures that its promotional programs are utilized as intended, fostering goodwill and strengthening relationships with key demographics.
